Comments on: With social media, act now and plan later http://marketing-has-changed.com/with-social-media-act-now-and-plan-later/ Musings to help marketing leader prosper in a digital age Fri, 09 Dec 2011 21:58:23 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Robi Polgar http://marketing-has-changed.com/with-social-media-act-now-and-plan-later/comment-page-1/#comment-73 Robi Polgar Thu, 28 May 2009 22:13:49 +0000 http://marketing-has-changed.com/?p=447#comment-73 Not just how secure are your brand names, but how secure is your brand? Once you start social marketing, you'd better be careful. Here's a great article on 2009's biggest social marketing/media fails (thus far...). The final 'graph sounds a lot like this blog! Article: http://blogs.zdnet.com/feeds/?p=1204 Final 'graph: "What is to be learned here? Well, don’t lead with tools. Don’t think that your brand is above the risks and backlash of social media. When plotting a social media campaign, truly think about what you want your end result to be, and fully examine everything that could possibly go wrong. Word-of-mouth marketing is a fantastic thing when you know how to leverage it. But if you lose control of your brand, the disasters are almost endless. Let these brands’ failures be a lesson." Not just how secure are your brand names, but how secure is your brand? Once you start social marketing, you’d better be careful. Here’s a great article on 2009′s biggest social marketing/media fails (thus far…). The final ‘graph sounds a lot like this blog!

Article: http://blogs.zdnet.com/feeds/?p=1204

Final ‘graph: “What is to be learned here? Well, don’t lead with tools. Don’t think that your brand is above the risks and backlash of social media. When plotting a social media campaign, truly think about what you want your end result to be, and fully examine everything that could possibly go wrong. Word-of-mouth marketing is a fantastic thing when you know how to leverage it. But if you lose control of your brand, the disasters are almost endless. Let these brands’ failures be a lesson.”

]]>