This is not normally the advice I offer to clients, but a recent article in the Wall Street Journal entitled “Who owns your name on Twitter” reminded me that this is a time to act now. Many companies are trying to determine their social media strategies and, given the complexities and organizational implications, it may be a while before specific implementation plans are in place. We are encouraging and assisting clients to lock down their rightful names on multiple networks, much as we did many years ago with domain names. While they continue to plan their activation strategies, they’ll be confident that no one has usurped options that they would like to have.
How secure are your brand names in the social media world?
With social media, act now and plan later
Previous post: What can we learn about PC’s comeback vs. Apple’s Mac?
John Ellett is CEO of nFusion Group, LLC, a digitally-focused marketing agency based in Austin, TX. He has a passion for encouraging and supporting marketing leaders who have the courage to be change agents in their organizations.
{ 1 comment… read it below or add one }
Not just how secure are your brand names, but how secure is your brand? Once you start social marketing, you’d better be careful. Here’s a great article on 2009′s biggest social marketing/media fails (thus far…). The final ‘graph sounds a lot like this blog!
Article: http://blogs.zdnet.com/feeds/?p=1204
Final ‘graph: “What is to be learned here? Well, don’t lead with tools. Don’t think that your brand is above the risks and backlash of social media. When plotting a social media campaign, truly think about what you want your end result to be, and fully examine everything that could possibly go wrong. Word-of-mouth marketing is a fantastic thing when you know how to leverage it. But if you lose control of your brand, the disasters are almost endless. Let these brands’ failures be a lesson.”