This question was posed on AdAge.com and the results of respondents reflect what we are hearing in our conversations with clients. The top response was Social Media (60%) and second was Optimization and Tracking (19%). Finishing with less than 10% each were Creative Innovation, Agency Structure and Publishing Economics.
Of the social marketing options available, the most visible and somewhat controversial right now is Facebook. To get a better handle on the value marketers are seeing by integrating Facebook into their marketing mix we are conducting a poll and invite you to participate. The results will be shared at the SMX Conference in Seattle on June 9 and sent to all respondents after that. Please take three minutes to share your experience by taking the survey at http://bit.ly/ajniij.
I appreciate your feedback and hope the results will be informative to you.
John Ellett is CEO of nFusion Group, LLC, a digitally-focused marketing agency based in Austin, TX. He has a passion for encouraging and supporting marketing leaders who have the courage to be change agents in their organizations.