http://marketing-has-changed.com/three-obstacles-to-building-a-247-sales-resource/ Musings to help marketing leader prosper in a digital age Thu, 17 May 2012 21:25:56 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://marketing-has-changed.com/three-obstacles-to-building-a-247-sales-resource/comment-page-1/#comment-43 jneely Fri, 05 Dec 2008 15:30:33 +0000 http://marketing-has-changed.com/?p=136#comment-43 Inertia can be a powerful deterrent. Inertia can be a powerful deterrent.

]]> http://marketing-has-changed.com/three-obstacles-to-building-a-247-sales-resource/comment-page-1/#comment-42 cbarrett Thu, 04 Dec 2008 21:17:12 +0000 http://marketing-has-changed.com/?p=136#comment-42 I think the entire "luxury" category has missed the boat when it comes to effective website development. If you go to any major brand their websites look and act like pages from a fashion magazine. That was fine during periods of economic growth, but the brands likely to succeed in the future are ones that can effectivly generate passion and engagement for their brands through the website. I think that falls into a 4th category: Momentum. What has worked for the past 30 years is likely to work for the next 30. I think the entire “luxury” category has missed the boat when it comes to effective website development. If you go to any major brand their websites look and act like pages from a fashion magazine. That was fine during periods of economic growth, but the brands likely to succeed in the future are ones that can effectivly generate passion and engagement for their brands through the website.
I think that falls into a 4th category: Momentum. What has worked for the past 30 years is likely to work for the next 30.

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