Texting has now surpassed voice calls for use of mobile devices. What does that imply for mobile marketing? For a glimpse of what is coming, check out MyNokia, a customized service using SMS, a delivery mechanism.
Have you seen effective uses of SMS for marketing? What are they?
John Ellett is co-founder and CEO of nFusion Group, LLC, a marketing agency that helps companies plan, execute and measure customer engagement programs in today's complex media landscape.