http://marketing-has-changed.com/super-bowl-commercials-overshadowed-by-football/ Musings to help marketing leader prosper in a digital age Fri, 09 Dec 2011 21:58:23 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://marketing-has-changed.com/super-bowl-commercials-overshadowed-by-football/comment-page-1/#comment-174 Craig Barrett Mon, 08 Feb 2010 18:42:01 +0000 http://marketing-has-changed.com/?p=988#comment-174 While I too liked the Google ad, I am not sure exactly what they hoped to achieve. Surely they want to reinforce Google as "a part of your life", but at this point, it seems like most people are already there mentally. Brand/Image advertising is certainly valuable and nothing new, but it was just jarring to see it coming from a company built entirely on the concept of measurable marketing objectives. While I too liked the Google ad, I am not sure exactly what they hoped to achieve. Surely they want to reinforce Google as “a part of your life”, but at this point, it seems like most people are already there mentally. Brand/Image advertising is certainly valuable and nothing new, but it was just jarring to see it coming from a company built entirely on the concept of measurable marketing objectives.

]]> http://marketing-has-changed.com/super-bowl-commercials-overshadowed-by-football/comment-page-1/#comment-173 Robi Polgar Mon, 08 Feb 2010 17:26:16 +0000 http://marketing-has-changed.com/?p=988#comment-173 Man, the ads were almost uniformly awful. Snickers is probably the only one that got it right. (Thank goodness the game rocked.) what's up with the repetitiveness of concept from campaign to campaign, and BACK TO BACK? Extraordinary lack of imagination or extraordinarily bad luck? (Or just plain bad?) Tackling old people: funny once, not in back to back ads. The use of “little people” -- same thing (the Kiss/Dr. Pepper add followed by I don’t remember what …). Hate the e-Trade baby/ies. Not funny. Make Tim Tebow and his mom take them home. Forever. Man, the ads were almost uniformly awful. Snickers is probably the only one that got it right. (Thank goodness the game rocked.) what’s up with the repetitiveness of concept from campaign to campaign, and BACK TO BACK? Extraordinary lack of imagination or extraordinarily bad luck? (Or just plain bad?) Tackling old people: funny once, not in back to back ads. The use of “little people” — same thing (the Kiss/Dr. Pepper add followed by I don’t remember what …). Hate the e-Trade baby/ies. Not funny. Make Tim Tebow and his mom take them home. Forever.

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