What can marketers learn from vampires?

April 6, 2011

Last week I visited with Jack Pan, EVP of Marketing for Summit Entertainment, the producers of the highly popular Twilight movie series. The vampire characters in these movies have generated a passionate following among young women. The official Facebook page for The Twilight Saga alone has 20 million fans and there are millions of others [...]

10 digital ways to activate local store traffic

April 6, 2011

Any marketer who is trying to drive business through a local venue is challenged with the increasing array of ways to engage consumers. Improving the efficiency and effectiveness of local store marketing has never been more daunting or more critical. The historical methods of Sunday circulars and television ads are losing steam while new approaches [...]

The big news at SXSWi…

March 22, 2011

…was that there wasn’t any big news. And that’s not necessarily a bad thing. What this told me is that digital and social marketing have become part of the mainstream conversation among marketers. The questions are no longer, “What is it?” and, “Should we?” The questions most frequently asked are “how” questions. How do we [...]

SXSW Interactive is in full swing!

March 12, 2011

I’m sitting in the Samsung Blogger Lounge on day two of the annual SXSW Interactive conference. By the size of the crowds, the event looks to be more popular than ever. And by the ticker on the interactive wall, there have already been over 60,000 tweets using the hashtag #SXSWi. Keeping up with what’s happening [...]

Social capital or brand equity: which will be more important?

March 9, 2011

How people make decisions these days is not the same as it used to be. My family is no different. When I’m looking for a new restaurant I’ll turn to Yelp. When my wife is looking for a contractor she checks out Angie’s List. Son 1 checks out movies on Flixster and Son 2 tweets [...]

Mobile marketing mistake #1: treating smart phones and tablets the same

February 16, 2011

This weekend, while using my iPad, I visited a website (that will remain nameless to protect the guilty) that delivered an all-to-common and frustrating user experience. The website sensed my device and chose to present the mobile version of the website. Unfortunately, that site was optimized for smart phones and did not expose some functionality [...]

Best Super Bowl Ad Integration with Digital Marketing

February 8, 2011

This year I want to weigh in on the post-Super Bowl ad critique with a  twist: Which ads involved customers the best after the :30 second spot ended? This type of integration is increasingly important for brands that want to leverage their broadcast media spend more effectively. Here are my picks: Best integration with YouTube: [...]

Top 10 B-to-B Marketing Trends for 2011. Key Theme: Digital!

February 2, 2011

BtoB Magazine just released its top 10 trends for marketing in 2011 based on research conducted among marketing executives, agencies and industry experts. It’s a very good summary. Here is the list with my brief commentary. For the full article, click here. Budgets shift more heavily to online: As they should. More targetable. More measurable. [...]

Celebrating the past decade. So what’s next?

February 1, 2011

We just celebrated nFusion’s 10th anniversary as an integrated marketing agency, so I thought it was time for some quick reflection on the past decade and some pontification on what the next 10 years may hold. When we started in 2001 the dot.com bubble had not yet burst. The twin towers were still standing in [...]

← Previous Entries

Next Entries →