Are others taking credit for your work? Let’s hope so!

July 21, 2010

Marketing is inherently a team sport. Some team members have leading roles. Others play more supportive roles. I was reminded of this last week while having lunch with Margaret Franco, VP of Integrated Marketing Communications at AMD. Margaret is establishing new methods for her team to work with the broader marketing organization in a more [...]

Do dictators make good marketing leaders?

July 6, 2010

I’ve been following a debate that was prompted by a column in Entrepreneur Magazine by George Cloutier, The Turnaround Ace. The title, “Your Company Is not a Democracy: The most effective leaders are benevolent dictators who hold employees accountable,” sums up his point of view. Here are a few of the more provocative assertions: Let [...]

Marketing leadership lessons from July 4, 1776

July 1, 2010

“When, in the course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the laws of nature and of nature’s God entitle them, a decent respect to the [...]

How can you be different?

June 9, 2010

I just discovered John Moore’s blog, Brand Autopsy, and appreciate his recommendation of a new book by Harvard Business School professor Youngme Moon, entitled Different: Escaping the Competitive Herd. The video that explains the book is engaging and thought-provoking, so I’ve included it on the article page for this post. I haven’t had a chance [...]

100 Most Creative People in Business. Who’s missing?

June 7, 2010

Fast Company recently published its 2010 list of the most creative people in business. Quite an interesting list of names, some familiar and some not so familiar. Here is the top 10: Lady Gaga, pop artist Eddy Cue, Apple Interest Services Elizabeth Warren, consumer advocate Shiro Nakamura, Nissan Ryan Murphy, creator, producer of Glee Steve [...]

25 best-loved advertising taglines: do you agree?

June 1, 2010

Forbes just had a panel of marketers rate their favorite taglines of all times. It makes for interesting reading, some trips down memory lane and the natural pondering of how I would change the list. Here are the top five: BMW: “The ultimate driving machine” Nike: “Just do it” American Express: “Don’t leave home without [...]

What’s the most important digital marketing discussion in 2010?

May 27, 2010

This question was posed on AdAge.com and the results of respondents reflect what we are hearing in our conversations with clients. The top response was Social Media (60%) and second was Optimization and Tracking (19%). Finishing with less than 10% each were Creative Innovation, Agency Structure and Publishing Economics. Of the social marketing options available, [...]

Is “leadership” overrated?

May 27, 2010

I read an interesting article today in the Ivy Business Journal by Mitch McCrimmon entitled REINVENTING LEADERSHIP AND MANAGEMENT and it reminded me of a discussion I had recently with another business leader. My assertion was that the subject of leadership gets too much attention. Very few people are at the top of the leadership [...]

Why great marketing leaders will become CEOs of the future

May 26, 2010

Inc Magazine just published the highlights of a new study from IBM on the most important attributes of CEOs in the future. The two most important ones were creativity and integrity. I’ve written previously about both attributes as important qualities for marketing leaders. The study also highlighted the most important business dimension to focus on: [...]

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