Comments on: Integrated media planning shouldn’t be so difficult http://marketing-has-changed.com/integrated-media-planning-shouldnt-be-so-difficult/ Musings to help marketing leader prosper in a digital age Thu, 17 May 2012 21:25:56 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Merri Lee http://marketing-has-changed.com/integrated-media-planning-shouldnt-be-so-difficult/comment-page-1/#comment-70 Merri Lee Wed, 29 Apr 2009 21:03:15 +0000 http://marketing-has-changed.com/?p=408#comment-70 Hi John - I think the biggest problem with big agencies is organizational structure. They can't figure out how to make the print people in Boston talk to the TV people in NY and the web people in SF....and then get an integrated plan completed in less than 3 months. Crazy. And ultimately clients lose. Cheers, Merri Lee Hi John -

I think the biggest problem with big agencies is organizational structure. They can’t figure out how to make the print people in Boston talk to the TV people in NY and the web people in SF….and then get an integrated plan completed in less than 3 months. Crazy. And ultimately clients lose.

Cheers,
Merri Lee

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