This is a good interview by Erin Nelson, new CMO at Dell. She discusses, among other things, how the company learned the importance of social media conversations the hard way.
Dell CMO talks about role of social media
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John Ellett is CEO of nFusion Group, LLC, a digitally-focused marketing agency based in Austin, TX. He has a passion for encouraging and supporting marketing leaders who have the courage to be change agents in their organizations.