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ABOUT
John Ellett is co-founder and CEO of nFusion Group, LLC, a marketing agency that helps companies plan, execute and measure customer engagement programs in today's complex media landscape.RECENT POSTS
- Why the difference between “ownership” and “accountability” can be huge
- Tenure of CMOs is lengthening. But will that last?
- 5 good CMO blogs. Why aren’t there more?
- Do you lead based on “policies” or on “principles?”
- A boomer CEO’s journey through social media, part 4: wisdom of crowds
- How to build a high-performance marketing organization: lessons from Capital One Bank’s marketing leader, Peter Horst
- Marketing leader of the week: Erin Nelson, CMO, Dell
- A case for optimism
- Are others taking credit for your work? Let’s hope so!
- Do dictators make good marketing leaders?
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Blogroll
- AMA News blog
- Brand Autopsy
- CMO Council’s newsletter
- Decker Marketing (Sam Decker, BazaarVoice CMO)
- Forrester’s Interactive Marketing Blog
- In Other Words (Jim Davis, SAS CMO)
- Influential Marketing Blog
- List of top marketing blogs
- Mashable – Advertising and Marketing
- nFusion Group, LLC
- Nigel Dessau (AMD CMO)
- Randall Beard's Blog (Nielsen CMO)
- Viral Garden