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From the category archives:

The New Marketing Leader

Why the difference between “ownership” and “accountability” can be huge

by John Ellett on September 1, 2010

Tenure of CMOs is lengthening. But will that last?

by John Ellett on August 25, 2010

5 good CMO blogs. Why aren’t there more?

by John Ellett on August 23, 2010

Do you lead based on “policies” or on “principles?”

by John Ellett on August 17, 2010

How to build a high-performance marketing organization: lessons from Capital One Bank’s marketing leader, Peter Horst

by John Ellett on August 3, 2010

Marketing leader of the week: Erin Nelson, CMO, Dell

by John Ellett on July 30, 2010

A case for optimism

by John Ellett on July 23, 2010

Are others taking credit for your work? Let’s hope so!

by John Ellett on July 21, 2010

Do dictators make good marketing leaders?

by John Ellett on July 6, 2010

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  • ABOUT

    John EllettJohn Ellett is CEO of nFusion Group, LLC, a digitally-focused marketing agency based in Austin, TX. He has a passion for encouraging and supporting marketing leaders who have the courage to be change agents in their organizations.
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