When I was attending BtoB Magazine’s Best Awards in New York this week, I got the opportunity to meet Jeff Hayzlett, VP and Chief Business Development Officer for Kodak. Jeff won a BtoB’s Best award for Top Marketer, and I agree that his accomplishments are worthy of such distinction. The film business, long Kodak’s bread and butter, has declined from $5 billion to $500 million in a very short time period. The company had to change or die. It changed and now Kodak is a very different company.
I’m planning an interview with Jeff soon, but in the meantime here is a short clip of his thoughts expressed on BtoB Online.
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John Ellett is co-founder and CEO of nFusion Group, LLC, a marketing agency that helps companies plan, execute and measure customer engagement programs in today's complex media landscape.
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