About

John Ellett is co-founder and chief executive officer of nFusion Group, LLC, a marketing agency that helps companies plan, execute and measure customer engagement programs in today’s complex media landscape. John is responsible for building the team and setting the strategic direction for the firm, which has been recognized by Inc and Entrepreneur magazines as one of the fastest growing companies in the U.S. He also acts as an advisor to clients’ executives, helping them develop their strategic visions, refine their business models and prioritize marketing efforts.

From 1987 – 1994 John served in several marketing leadership roles with Dell, including head of its North American marketing organization. During this period, the company’s revenue grew from $69 million to $3 billion, which firmly placed Dell as a leader in its industry. In 1994, he founded The Ellett Group, a strategic consulting firm. He and his team advised and trained companies, including Fortune 500 companies and venture-backed start-ups, on customer acquisition and retention, channel and product strategy and marketing program implementation.

John is a graduate of Indiana University, where he earned both a BS and an MBA in marketing. He has taught marketing at Indiana University’s Graduate School of Business and is a frequent lecturer at several universities. In addition, he is actively involved with the Austin community and local charities. John is on the Executive Advisory Board of Austin Chapter of the American Marketing Association, is the founder and chair of Austin Helps Honduras and is a founding board member of The First Tee® of Greater Austin.

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