From the monthly archives:
Search
ABOUT
John Ellett is co-founder and CEO of nFusion Group, LLC, a marketing agency that helps companies plan, execute and measure customer engagement programs in today's complex media landscape.RECENT POSTS
- 10 newbie Twitter mistakes made by businesses
- Leaders of Character: Doug Brooks, Chairman and CEO of Brinker International
- Attributes of an effective marketing leader, part 8: character
- What can the Tiger Woods affair(s) teach us about branding?
- Analog skills in a digital age, part 1: story telling
- Attributes of an effective marketing leader, part 7: initiative
- Super Bowl: Commercials overshadowed by football
- Super Bowl: When “great” ads can be poor marketing
- Is comparative advertising a good strategy?
- What is a 360-degree campaign?