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I ran across this article on PCMag.com recently: 10 Corporate Twitter Accounts Worth Following. It features companies that include Dell, JetBlue and Whole Foods. If you want to benchmark your company’s Twitter activity, these 10 firms would be a good place to start.
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John Ellett is co-founder and CEO of nFusion Group, LLC, a marketing agency that helps companies plan, execute and measure customer engagement programs in today's complex media landscape.
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Thanks for sharing these Twitter success stories! I recently wrote a blog post about Facebook successes, and, interestingly enough, many of the same companies I reported on also reflected your Twitter accounts worth following. As the economy betters, I expect more companies to make room for social networking in their marketing budgets.
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